ABOUT FERNANDO

From a rented laptop to a global community of 500,000+.

I'm Fernando Raymond — entrepreneur, investor, and business consultant. For over a decade I've built companies, advised founders, and written honestly about what freedom actually costs.

2013
Started out
10+
Ventures built
20+
Countries worked in
Fernando Raymond portrait
10+
Years in Business
MY STORY

Freedom isn't given. It's built, one decision at a time.


Fernando working on Laptop

I didn't start with capital, connections, or a plan that looked good on paper. In 2013 I was working long hours for someone else's vision, and the only thing I owned outright was the after-work hours I spent teaching myself how businesses actually work — sales, systems, the numbers no one shows you until you ask.

The first venture failed quietly. The second one didn't. Somewhere in between I stopped chasing a single big win and started building a portfolio: businesses, investments, and a body of writing that turned the lessons into something other people could use before they had to learn them the hard way.

"I'm not interested in hustle for its own sake. I'm interested in the version of success where you still recognize your own life at the end of it."

Today that means running and advising a handful of companies, investing in founders earlier than most people are willing to, and writing to an audience of over 500,000 who are building toward the same kind of freedom I was chasing back then — location, time, and the ability to say no.

THE JOURNEY

Eleven years, in milestones.

2013

The first venture

Left full-time employment to start my first company with no outside funding — and no safety net.

2016

First exit, first lessons

Sold my second business and used the proceeds — and the mistakes — to build the next three with far more discipline.

2019

Started consulting

Began advising founders directly, turning a decade of scar tissue into a practice built around clarity and unglamorous fundamentals.

2021

The blog began

Started writing publicly about business, mindset, and digital growth. What began as notes to myself became a weekly practice.

2025

500,000+ readers

The community crossed half a million entrepreneurs and readers across 20+ countries — and the mission stayed the same.

WHAT I STAND FOR

Principles, not slogans.

01

Freedom over prestige

I optimize for control of my time before I optimize for how a decision looks from the outside.

02

Numbers over narrative

A good story doesn't fix a bad margin. I go to the spreadsheet before I go to the pitch.

03

Teach what I've tested

Everything I write has been lived first — in a business, a deal, or a decision I got wrong.

04

Play a long game

Every venture, investment, and piece of writing is built to still make sense in ten years.

🚀
10+
Businesses Built
From idea to global impact
👥
500K+
Community
Entrepreneurs & readers
🌐
20+
Countries
Worked & traveled
📈
Millions
Impacted
Through content & services
"

Fernando doesn't sell certainty. He shows you the version of the plan that actually survives contact with a real business — and that's rarer than it should be.

— A founder Fernando advised
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